In-Store Retail Evolution: From Distribution Channel to Customer Experience

Wikipedia says that evolution is the change in heritable characteristics of biological populations over successive generations.  As we hear never ending noise about store closings in the retail world, many are quick to panic.  But researchers at are saying it’s all about evolution and the outlook is very positive.   That in face of continued growth in digital commerce, the physical store will continue to be the largest revenue-producing channel until at least 2026.

And did you know that stores are more profitable than e-commerce? According to Forbes, most of the top 10 retailers have an e-commerce presence, but the physical store is the backbone of their business.  Physical stores have higher conversion rates (the percent of store/site visitors who make a purchase – than clicks).  Also, according to Forbes, a store purchase is more profitable than an e-commerce order due to shipping / handling charges and the cost associated with returns. 

The most eye-opening fact to support retail is alive and well is the statistic that Millennials and Generation Z both prefer in-store to digital shopping according to CBRE.  70% of Millennials and 77% of Generation Z consumers prefer brick-and-mortar retail stores.  Millennials and Generation Z are the future of retail!  And that is why online players such as Warby Parker and Amazon have been scrambling to open physical stores.

So, the next time you hear gossip at the water cooler about how retail is dying, I hope you share your thoughts that the physical store is here to stay!  And we are part of the evolution of retail shopping.

And for those responsible for creating the customer in-store experience, Stylmark is here to help!  From fitting rooms & fitting room mirrors to showcases and LED light boxes, Stylmark offers a wide range of products.  If you need something custom, work with Stylmark’s design engineering team to create a one-of-a-kind fixture to enhance an instore experience for your shopper

6463 – What does it mean?

Could it be the Office Max location number in Apple Valley, MN – YES

Is it a pattern number for a Butterick loose-fitting lined jacket – YES

Maybe it is the part number for the Lunar Rover LEGO set – YES

Is it the model number for the AeroCone Rain Collector – YES

For those in retail store and commercial design, 6463 is the ideal chose for interior architecture aluminum because it is ideal for anodizing.  6463 is alloyed with magnesium and silicon to allow for unlimited anodized color possibilities.

Aluminum Alloy 6463 is the preferred choice of aluminum for achieving outstanding in brightness retention.  The 6463-aluminum alloy produces a bright, mirror-like, high quality finish, good machinability and formability. Ideal for fitting rooms, trim applications, showcases, shelving, mirror trims, light boxes and hotel closet doors.

Stylmark is proud to say that all our aluminum extrusions are from the 6463 alloys and come directly from extruders located in the United States.  Stylmark offers over 1000 anodized color and finish combinations in their color library. 

If we don’t already have a formula to match your desired color, we can create one. Simply provide us with a swatch of the color you’re looking for, and our Research and Development team go to work to match your desired color!

To request Stylmark’s color card of anodized finishes, please contact

Mirror, Mirror

Since we were little girls, we watched Snow White and know the story behind the words Mirror, Mirror.

As we got older, the mirror began to say words similar to a song by M2M:

Mirror Mirror lie to me
Show me what I want to see

Well the reason we want to mirror to lie to us is probably due to its lighting and how it makes us look when trying on clothes in a fitting room.  And nothing is more frustrating than trying on an outfit in a fitting room only for it to appear completely different when you wear it again at home.

Color Anodizing and Branding Store Design

Color Anodizing and Branding Store Design


Anodizing is an electrochemical process that converts the metal surface into a decorative, durable, corrosion-resistant, anodic oxide finish.  Anodizing is a “Conversion Coating”, and is very different than paints, plating and other common coatings on metal. While paints and plating sit on top of the surface of the aluminum, anodizing converts the outer layer of aluminum to aluminum oxide, so the coating is fully integrated with the aluminum substrate. Therefore, anodizing doesn’t chip or flake like paint, it is a completely integral with the underlying metal.  The anodized aluminum process typically includes the following steps: cleaning, pre-treating, anodizing, coloring, and sealing.